The I Am A Genius campaign is a bold reimagining of brilliance, who holds it, who names it, and how it lives among us. Inspired by Sam White’s leadership as the only Black woman founder of a theatre company in Detroit, this project honors other leaders and changemakers who walk quietly in their genius, leading, building, and shaping our communities without always receiving the recognition they deserve.

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Imagined and created by Creative Director Morgan Breon, and captured through the lens of photographer Chuk Nowak, I Am A Genius is both a visual and narrative tribute to power, presence, and legacy. It challenges us to expand our definition of genius, not as something rare or distant, but as something lived, embodied, and accessible.

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This campaign asks a simple but transformative question: Do you know a genius?  ​Soon, you will have the opportunity to nominate a genius in your own life. Stay tuned.